Loreal Excellence Creme Permanent Hair Color Blondes Extreme is a collection of daring hi-lift blonde shades formulated to lift and tone in one step, no pre-lightening required! 
Rich creme formula with easy, no-drip application Luxurious, long-lasting color 
Patented Auto-Protection Conditioning System helps to protect hair's inner structure during and after coloring 
Special polymers and conditioning agents provide gentle care to dry, permed or chemically relaxed hair