Loreal Excellence Hicolor Permanent Hair Color for Dark Hair Only.
The first haircolor of its kind specifically developed to lift dark hair in one single step, without brassiness 
Breakthrough technology lifts hair 3-4 levels, no pre-lightening required 
Rich, smooth creme formula conditions and penetrates hair for more intense, long-lasting color 
True-to-shade color that resists fading 
Quick processing time of only 30 minutes